Mobile with mCam Concept

I was selected as one of the two design students from Rhode Island School of Design to work on a  product development project sponsored by NOKIA, Finland. It was a team of 13 international students from Rhode Island School of Design, Massachusetts Institute of Technology,  Helsinki School of  Technology, Helsinki School of Economics and UIAH from engineering, business and design backgrounds.


Phase 1. Brainstorming / Conceptualizing

In the brainstorming session, a variety of concepts are introduced, including advanced tool pad, scroll screen, eye wear, virtual PC, drawing pad, pet communicator, m-cam, navigation system, workout companion, digital display and customization.

Phase 2. Choosing a Concept

Based on the market research, the sports user group is chosen to be the target. Keeping in mind that media editing system is the core of this project, the design evolves from the m-cam concept. Sharing experiences requires a cell phone with detachable m-cam and a touch screen. Also, there is a docking station, which the m-cam can be fixed and it can be attached to any sports equipment, body part, and etc. At first, we looked at how the m-cam can be integrated into a cell phone and the basic look of the cell phone.

Phase 3. Finalizing Design

When we started finalizing  the design we had two ways to go. We had decided that the mobile phone will be used for editing.  A large screen would be preferable, but still it should be small and light enough to be attached to sports equipment.

>> Design inspiration

The final design  is pretty much a basic cell phone with the innovative mCam feature. The whole concept is designed to look like a lifestyle product. It is inspired by the world of snowboarding and skateboarding since our target group is the active sports users. They are creative  in finding a way to combine materials. A large part of the phone is covered by special fabric. The fabric helps securing the mCam -module on top of the phone.

The phone is mainly controlled via a touch sensitive screen with the help of a stylus, but some important functions are handled with physical buttons. The phone has three rotating buttons which control answering a call, handling the menus and camera functions. The rotating buttons have multiple features and each feature a select knob in the middle.

Basic Investigation of  User Interface


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